Free Masterclass
$0
2-hour live training
- The Know-Like-Trust framework
- Your positioning statement and origin story
- The Trial Reels system
- The 6-Step Hook Method
- Live Q&A with Wellen
Exclusive live masterclass
Build a Personal Brand That Goes Viral and Gets Paid. No big following, no ad budget, no idea what to post required.
Join Wellen dos Santos, founder of How To Social Studio, for a free 2-hour live masterclass on the exact system she used to take her own content from 480K to 9.4M views.
Monday, October 26th // 4pm Ireland // 8pm Dubai // 12pm ET
9.4Mviews on Wellen's own content, up from 480K
10M+people reached for brands we work with
50+brands worked with across the EU, UK and UAE
10+ yrsin digital marketing
In 2 hours, you're going to learn all this...
- Know, Like, Trust
Why most accounts get views but no buyers, and how the Know-Like-Trust framework turns strangers into followers and followers into clients.
- Positioning + story
How to write your positioning statement and your origin story, so people instantly understand who you are, who you help and why they should care.
- Trial Reels
The Trial Reels system that lets you test ideas on new audiences without hurting your account, so you find what goes viral before you commit to it.
- 6-Step Hook Method
The 6-Step Hook Method that stops the scroll in the first seconds, the same structure behind the reels that took Wellen's content into the millions.
Monday, October 26th // 4pm Ireland // 8pm Dubai // 12pm ET
This is for you if...
- You know your personal brand or business should be making money on social media, but right now it mostly brings you likes.
- You post when you find the time, you are never sure what to post next, and you have no idea which posts actually sell.
- You have tried trends, hashtags and boosting posts, and you are tired of guessing.
- You want to understand how a strategy-led agency builds brands behind the scenes, so you can do it yourself.
- You want a clear system, frameworks you can use the same day, and answers to your questions live.
This is not for you if...
- You want viral overnight without doing the work
- You are not willing to show up on camera, even imperfectly
- You chase trends instead of building a brand
- You don't plan to act on what you learn
- You are not ready to treat your content as part of your business
Three ways to work with us...
Start free. Go deeper when you're ready. Every step uses the same frameworks we use for our agency clients.
How To Go Viral & Monetise
$300USD, one-time
Self-paced system
- Positioning and identity module
- Psychology module
- Story builder
- Hook-writing framework
- 10-script starter bank
- Buyer-only webinar
The Launch Cohort
$2,000USD
3-week live program
- 3 live diagnostic calls
- Written feedback each round
- Implementation clinic
- Private community
- Lifetime access to recordings
Hi, I'm Wellen dos Santos
Your host and founder of How To Social Studio
Whether you found me through a Reel, a story, or a friend who sent you the link, I'm glad you're here.
I've spent more than 10 years in digital marketing across the EU and UK, most recently with beauty, product and food brands. I also run Or茅lle, a luxury travel brand, which means I build my own brands with the same playbook I teach.
When I applied that playbook to my own content, my views went from 480K to 9.4M. It wasn't luck or a trend. It was positioning, story and hooks, done in the right order.
We don't chase trends. We build brands. If you're ready to build yours, you're in the right place.
We don't chase trends. We build brands.
Monday, October 26th // 4pm Ireland // 8pm Dubai // 12pm ET